Welcome to the Goal-based Leadership Site

Goal-based Leadership explores the strategic roles of a manager: how to act on trends and events; engage and communicate with key stakeholders; set your own goals and drive changes; analyze and report on performance and adjust your decisions and actions on this basis. Goal-based Leadership is an efficient management approach to deliver strategy.

Goal-based leadership is based on four management principles:

  1. Using managers' empowerment to take the initiative based on their own mission and own insight
  2. Focus on how your key Stakeholders (interested parties) evaluate the organization's performance and capability
  3. Track and improve the organization's capabilities which improve performance
  4. Collaborate with the key Stakeholders to develop the most competitive supply chain


Create balance between the strategic and operational tasks

Most managers focus their skills, efforts and time on operational, business-as-usual, tasks; whilst these are important for the smooth-running of any business, modern organizations need their managers to do much more. They need their managers to handle their business-as-usual activities and, at the same time, drive the strategic activities that are such a fundamental part of survival in the rapid and ever-changing business environment. You can use your Management Team far more effectively if you learn to share and delegate strategic tasks and act through your goal drivers and relationship managers.

Challenge the traditional management approaches and models

Many management models and methods are not efficient to apply for managers working in a highly competitive environment of 21th century. Learn more about the shifts.

Top-down approach in goal setting.

Goals are cascaded from the top and a subset of goals is identified from the bottom. This leads to a hierarchy of goals.


A new approach in goal setting based on empowered Management Teams working in networks driven by their own mission and own insight. Carried out on all units/levels of the organization in parallel.

Goals are identified from the overall vision, strategy and pre-determined perspectives (e.g. finance, customer, process, innovation)


Goals identified are based how the Key Stakeholders (Interested parties) evaluate the organization's performance and capability.

Go beyond to find your way forward!

Copyright © 2003-2010 Krister Forsberg

Updated August 20, 2010